Giant

Giant (Chinese: 巨人) is one of China's leading online game developers and operators in terms of market share. It mainly focus on massively multiplayer online, or MMO, games that are played through networked game servers, in which tens of thousands of players are able to simultaneously connect and interact. Many of its games are designed on a free-to-play model, by which users can access free-to-play games at no cost, but pay for virtual in-game products and services.

In November 2007, it successfully carried out an initial public offering on the New York Stock Exchange (NYSE) under the ticker symbol “GA”.

Founded in November 2004, it has been one of the fastest growing and most profitable companies in the Chinese online game industry. Its flagship game, ZT Online, was launched in January 2006, and was voted the most popular online game in China in 2006 according to the International Data Corporation, or IDC, a leading market research firm.

More significantly, it has also implemented a player segmentation strategy in an effort to leverage the success of their flagship game, ZT Online, to attract and retain the largest and broadest possible base of gamers. By the end of 2009, its ZT Online franchise included three games: ZT Online, ZT Online Classic Edition and ZT Online Green Edition.

It now operates a more diversified portfolio of self-developed games including the ZT Online series, Giant Online, King of Kings III, The Golden Land, XT Online, and My Sweetie. Its pipeline of additional games includes ZT Online 2, Dragon Soul, and two licensed games - Allods Online and Elsword.

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