Many new products are linked with more cultural elements such as gold bars with tiger scenes from famous paintings or fictional tales.

The National Museum of China recently launched four new types of tiger themed products. Chen Yongde, head of the product development center, says:

"When we designed the products, we tried to combine the characteristics of our museum, history and culture elements and the taste of modern people together."

Gold prices increased about 40 percent in 2009, and industry analysts predict the price won't see a decrease in 2010 or even 2011.

Editor: Feng Hui