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Online Gaming Industry Review 2010

Of the 108 exported games, client-based games accounted for 62.8 percent, browser games 28.3 percent and wap games 8.9 percent.

In 2010, copyright trade remained the largest sector in foreign sales. It helped the domestic producers avoid uncertainties in foreign markets and encouraged them to concentrate on the domestic market. Notably, overseas independent operation became an important sector in the growing business, as it was closer to the local market and more preemptive.

But this business pattern was only applied to the companies with years of global marketing. In 2010, Perfect World and Netdragon together accounted for over 70 percent of the total revenues gained in overseas independent operation.

Source: Report of Chinese Online Games Market 2010 by the Ministry of Culture

By Xu Xinlei

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