A variety of non-traditional moon cakes made for this year's Mid-Autumn Festival in Singapore has raised eyebrows, according to Malaysia-based Guang Ming Daily.

The limited-edition moon cakes from a Hong Kong lifestyle brand, Good of Desire, are made with white lotus seed paste and egg yolks, and come in the form of four cheeky designs created in the shape of a butt, namely "Bunny," "Cover-up," "T-back" and "The split."

But many local consumers consider the moon cakes too odd. Su Shunqin, 23, a student, said he wouldn't buy them, nor give them as gifts. A female office clerk, surnamed Guo, said not everyone can accept such moon cakes.

Singaporean gourmet Lin Yimin criticized the moon cakes, saying they mocked the value of traditional culture and they shouldn't be called moon cakes. The promotion may boost sales, but can't boost the development of culture, he added.

Lin also advised sellers to put more focus on better fillings.

A spokesman for Good of Desire said it is a humorous presentation of Chinese culture: In Cantonese slang, "ba yue shi wu" (Aug 15, or Mid-Autumn day) is a nickname for the buttocks. The spokesman also said the idea came from Douglas Young, founder of the brand, and the moon cakes have been a hit in Hong Kong for several seasons.

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