"As for the PTV home channel - our most popular home entertainment channel, its tag is family entertainment, so family dramas would be very, very interesting," he said.

More Chinese TV dramas are expected to be subtitled in English to attract potential viewers, said Xu Fangzhou, a professor of television studies at the Communication University of China in Beijing.

"The language barrier should be removed. Yet Chinese dramas with English subtitles are far from enough," Xu said.

Rukhsana Hassan, an assistant professor of the Department of Chinese at the National University of Modern Languages in Islamabad, also complained about the lack of Chinese television programs on Pakistani television.

"Currently, television stations in Pakistan have no specific programs introducing China," she said.

Hassan visited China for the first time in 1985 as a student at Beijing Language and Culture University, and her enthusiasm for Chinese popular culture has not diminished with time.

"Four or five years ago, my husband went to Beijing and purchased a DVD of the Chinese TV drama, The Golden Wedding. All of my family members watched it," Hassan said of a popular 50-episode Chinese TV drama about family life and marriage, produced in 2006.

Thanks to the Internet, Hassan now has access to the Chinese dramas and songs through the Internet.