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  Chinese Way>Life

Chinese dramas 'missing' from Pakistani TV

2013-08-07 10:41:24

(China Daily)


Anchors prepare for a live newscast at Pakistan Television, the national broadcaster. News channels face fierce competition in the thriving Pakistani television market.
Television viewers in Pakistan can choose from a surprisingly wide variety of channels, ranging from conservative religious programs to US-style talent shows.

News channels make headlines every day in fierce competition for more commercials and higher viewer ratings. Wherever there is a bomb blast, it seems there is a video camera.

Leading broadcasters from outside the country are also trying to grab market share. CNBC, a leading US-based news channel, has even established an Urdu-language channel and hired local newscasters.

Pakistani entertainment shows are also copying styles and templates from their US and European counterparts at a time when imported TV dramas are capturing public attention.

TV dramas from Turkey, which are either dubbed or subtitled, are also very popular, said Hassan Immad Mohamedi, director of sports at the Pakistan Broadcasting Corporation, which runs the national broadcaster, Pakistan Television.

Samina Parvez, director-general of the Pakistan Broadcasting Corporation, said China and Pakistan have exchanged many television programs over the years.

Documentaries, especially, have been shown about the Chinese civilization and culture, Parvez said.

However, even leading broadcasters in the country admit there are few TV dramas from China shown on the country's small screens.

"Many times we have aired Chinese documentaries with subtitles. There are no dubbed TV dramas, mainly documentaries," Parvez said.

Mohamedi suggested there is a great opportunity for Chinese TV dramas with their themes of family life.

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