Zhangjiajie is situated in the northwest of Hunan Province, about 400 kilometers away from Changsha, the capital city of Hunan, covering a total area of 9,563 square kilometers, of which 76% are in mountainous areas. Out of its population of 1.62 million, almost 72% belong to ethnic minority groups, including Tujia, Bai and Miao nationalities.
Ever since the release of the Hollywood blockbuster “Avatar,” Zhangjiajie has been in the spotlight of the world. This is because “Hallelujah Mountain,” the spectacular mountain of Pandora, the fictional planet featured in “Avatar” was actually inspired by the “Southern Sky Column” of Zhangjiajie.
Famed for its fantastic mountains, pleasant streams, towering trees, deep valleys, marvelous caves and exuberant forests, Zhangjiajie is a perfect combination of the beauty of Guilin, the imposingness of Mount Huang, the perils of Mount Hua and the magnificence of Mount Tai
After more than 20 years of development, tourism has become the leading industry of Zhangjiajie.
“The tourism revenue of Zhangjiajie accounts for more than 60 percent of the city’s GDP. It annually attracts more than 19 million visitors from both within and without China, so Zhangjiajie’s tourist market is relatively mature,” said Wang Jianjun, the director of Zhangjiajie’s Municipal Government Information Office.