PepsiCo Launches 'Happy Spring Festival · Bring Happiness Home' 2015 Campaign

(Xinhua) Updated: 2015-01-29 08:59

[Photo/Xinhua]

On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China. In collaboration with China Women’s Development Foundation (CWDF), the popular video-making and sharing app Meipai and many celebrities, PepsiCo is looking to mobilize society into sharing their stories of family reunion during the Spring Festival through self-made mini movies. Meanwhile, as part of the Happy Spring Festival (HSF) activities organized by the Chinese Ministry of Culture (MOC), this year’s BHH will be broadcasted overseas for the first time.

According to a recent survey, there is a growing addiction to mobile phones among the younger generation. About 51% of the respondents say they will use their mobile phones even in the company of their families, and over 45% of the respondents spend more time on “mobile phones and computers” than with their parents during the Spring Festival vacation. To encourage young people to move their eyes away from their mobile phone screens, and spend some valuable time with their parents and friends, PepsiCo will partner with Meipai in this year’s BHH. The participants of the program are invited to record and share their moments of happiness during the Spring Festival reunion with their parents and families, so that they will bring back home not only happiness, but also their love and heart.

The best BHH mini movies will be made into a micro film, and broadcast simultaneously in China and New York’s Times Square as part of the HSF celebrations in the city. As the first BHH campaign outside China, it will provide an opportunity for the overseas Chinese community to share the same festive joy and happiness of their compatriots.