Under the guidance of the Bureau of International Exchange and Cooperation of China’s Ministry of Culture and Tourism, the International Cooperation Department of National Radio and Television Administration, and the  Publicity Department of the General Administration of Sport of China, the  Network of International Culturalink Entities (NICE) has cooperated with cultural and tourism provincial departments (municipal bureaus) of seven provinces (municipalities, autonomous regions), including Beijing, Hebei, Heilongjiang, Jilin, Liaoning, Inner Mongolia and Xinjiang, to carry out the program China Ice & Snow Tourism Overseas Promotion Season through overseas China Cultural Centers and China Tourist Offices from Dec 2021 to Feb 2022. The event aims to help support the 2022 Beijing Winter Olympic Games, promote international cultural exchanges and cooperation, and strengthen the overseas promotion of China's ice and snow tourism resources. The nearly 60-day program features more than 40 cultural and tourism events, such as the launch ceremony, ice and snow-themed projects, the global screening of ice and snow-themed documentaries, as well as online cultural and tourism weeks centered on different areas.