The global program China Tourism and Culture Weeks is sponsored by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism, and organized by the Network of International Culturalink Entities (NICE), overseas China cultural centers and China national tourist offices.

The 2021 China Tourism and Culture Weeks will focus on inbound tourism promotion and services, and promote the image of a "Beautiful China" by demonstrating "Beautiful Countryside and Intangible Heritage Protection", "Ice and Snow Tour", and food culture. The program aims to host comprehensive events that integrate tourism promotion, cultural exhibitions, business negotiations, and seminars.