Renowned musician Liu Huan, pop diva Na Ying, mainland singer Yang Kun and Taiwan singer-songwriter Harlem Yu are the show's coaches. [China.org.cn]

This year a new TV reality show became an instant hit with audiences and forever changed the landscape of Chinese television broadcasting. Within a few hours of its first live broadcast on July 13, "The Voice of China" managed to capture the viewers' attention and hearts.

"The Voice of China", China's adaptation of a Dutch reality talent show, sees its hopeful contestants going through a blind audition, with four celebrity judges/coaches picking their teams of singers who will then go on to compete for a recording contract and a highly publicized concert performance.

The show turned out to be an unexpected success, especially at a time when the TV market is basically oversaturated due to the large numbers of reality talent shows similar to western programs that are coming to viewers on a daily basis, like "American Idol," "X-Factor" and "You've Got Talent."

As the NBC show secured Christina Aguilera, Cee Lo Green, Blake Shelton and Adam Levine as its four U.S. celebrity coaches, Zhejiang Satellite TV managed to lure Chinese celebrities such as renowned musician Liu Huan -- who sang the Beijing Olympics theme "You and Me" with Sarah Brightman -- and pop diva Na Ying, mainland singer Yang Kun and Taiwan singer-songwriter Harlem Yu to come on as the show's coaches.

When the production team first approached Na Ying and Liu Huan, both were unwilling to appear on the show. Producer of Zhejiang TV's "The Voice of China" Tian Ming said: "The two simply refused. They did not want to participate in any kind of talent show."

This year a new TV reality show became an instant hit with audiences and forever changed the landscape of Chinese television broadcasting. Within a few hours of its first live broadcast on July 13, "The Voice of China" managed to capture the viewers' attention and hearts.