As another line of the restriction said broadcasters are urged to be thrifty in program production and to avoid ostentation and sensationalism, in accordance with the current frugality campaign initiated by central authorities.

Professor Wu Yulan from Zhongnan University of Economics and Law also pointed out that as the shows compete and find it difficult to separate themselves from the pack, show directors will stoop to scripting conflicts between competitor and scandals among the celebrity judges in order to generate a buzz in social media and in the tabloid press.

"The government regulations are necessary for the healthy competition of TV programs in the market," added Liu.