The goal of “Charms of China” is to introduce traditional Chinese culture and excellent contemporary awarded performances to the stages of mainstream theaters around the world. "Charms of China” changed their Operation mode from B2B to B2C, which means they no longer depend on a local producer but turn to the consumer directly. This time, "Charms of China” chose Sydney State Theatre, Melbourne Regent Theatre and Auckland Bruce Mason Center as performance venues, which are all mainstream theaters that enjoy a high reputation locally. To raise the influence of the new brand, China Arts & Entertainment Group hired a public relations company and an advertising agency. The company also cooperated with local mainstream media to promote the performance and the unique charm of Chinese culture through the market force.
Translated by Chang Yixin
Editor: Wen Yi
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