He hopes to repeat the successful model in Jiading, and maybe other parts of China in the future.

Zhu says Jiading made a strategic decision to attract the competition. "Jiading is giving special emphasis on the development of cultural film and TV industries," she says.

Located at the northwestern corner of Shanghai, Jiading has a history of almost 800 years. Lots of historical traces are still there, such as several well-preserved gardens.

Now Jiading is China's "Motown", or motor city. A wide array of factories and workshops thrive by supporting the surrounding Volkswagen production base there. Jiading also has a wide spread of farm land, producing vegetables, fruits and rice.

A new TV and film center is under construction in a deserted industrial workshop. "We want to attract show makers to build their studios here," Zhu says. Jiading is looking for new fields to develop its economy, but not high-energy-consuming and heavy-polluting projects. TV and filmmaking seems a promising option.

Short filmmaking has been gaining more attention in the past few years, says Zhang Baiqing, director of China Film Critics Society. But some projects have been too commercial, producing films that are like lengthy advertisements. Other films are amateurish and can't be broadcast on any public platform, Zhang says.

Nine Minutes seems to be doing better than most others, as it not only provides the funding and logistics for young aspiring artists, but also helps to build the professional working procedures. A team consisting of makeup artists, camera operators, stage managers and so on, will join each director and his chosen actors to complete the shooting. Renowned film directors and professors at Beijing Film Academy come to offer their advice and guidance, too.

In the past three years, Nine Minutes productions have won various prizes at home and abroad. Some films have been presented on CCTV's film channel, or been broadcast on the high-speed train and airliners, Qiu says.

The results of this year's competition will come out next spring, and then a new round begins as the contest solicits the next round of stories.

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