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Mass Media

 

China Radio International (CRI) is the only state-level radio station targeting overseas audiences. It has 300 hours of programs daily beamed across the globe in 38 foreign languages, Mandarin Chinese and four Chinese dialects. The programs cover news, current affairs, comment, entertainment, as well as politics, economy, culture, science and technology. Currently, CRI ranks third in overseas broadcasting time and languages among the world's overseas service radio stations.

 Television

China's television industry has become a complete system with high-tech program production, transmission and coverage. China Central Television (CCTV), China's largest and most powerful station, has business relations with more than 250 television organizations in over 130 countries and regions. Following a global television industry trend, CCTV has moved toward specialization, introducing three specialized channels -- News and Children's Program in 2003, and Music in 2004.

Altogether there are 3,000 television stations across the country. Large international expositions, including the Shanghai Television Festival, Beijing International Television Week, China Radio and Television Exposition and Sichuan Television Festival, are held on a regular basis. Besides judging and conferring awards, these festivals conduct academic exchanges and the import and export of TV programs. Shanghai has grown into Asia's largest television program trading market.

 The Internet

Since the mid-1990s, China's traditional media have been supported with online media and of China's 10,000-odd news media across the country, 2,000 have gone online. Quite a number of famous websites have begun to appear, relying on information flow from the news media, and taking advantage of the latter's superior news coverage. Experts predict the merging in the 21st century of traditional and internet media into a multi-media news platform combining sound, image and text.

 

Wowzine, established by www.southcn.com in August 2005, is one example of the wildfire expansion of online magazines. Since TV programs became available on cell phones via the whole network of China Mobile in September 2005, China Mobile has recruited over 150,000 subscribers to such services. There are three main ways of sending news media images and text to palmtops -- SMS messages, cell-phone reports and WAP sites. Many news websites are trying out "cell-phone newspapers." The China Daily website, for example, has developed a Chinese-English information service system to send the latest images and text reports on major happenings in China to subscribers' cell phones.

On January 1, 2006, www.gov.cn, the official website of the Chinese government formally opened as a comprehensive platform for the State Council and subordinate departments, and for governments at all levels to release information and offer online services.

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