In the next five years, East China's Zhejiang province expects its cultural sector to become a new engine for the province's takeoff.
The companies in the sector are undergoing a major restructuring campaign and are set to become major forces in China's efforts to "go global".
Zhejiang will select 100 key companies from the sector and will support them to sharpen their competitive edge.
It also plans to select and foster the growth of 20 industrial parks, and encourage the public listing of 20 firms with strong growth potential.
Echoing the province's strategy, the city of Ningbo plans to foster 10 industrial clusters, including the Dongmudu eco-cultural zone, the Xikou cultural tourism park and the Ninghai folk culture park.
About 20 brands will be fostered, and a total of 30 key cultural projects are in the pipeline, involving an investment of 42 billion yuan ($6.2 billion). During the 12th Five-year Plan period (2011-15), the investment is expected to reach 31.6 billion yuan.
Fifty key firms will be supported, and help will be provided to six or eight of them to become listed.
The city of Jiaxing expects its cultural sector to generate a total of 18.5 billion yuan, accounting for 5 percent of the city's total GDP, in the next five years.
The city has highlighted three core competitive areas for the sector, including the area neighboring Shanghai, the bank along the Hangzhou Bay and the nearby Hangzhou area.
The pillar industries are design, publishing, digital books, entertainment, agency services, exhibitions, media and product manufacturing.
In the province' capital of Hangzhou, where the sector has become the city's signature brand in recent years, the city government has revealed its ambitions to produce 50,000 minutes of cartoons annually and generate a total of 5 billion yuan by 2013.
By 2015, it expects to produce more than 10 top original cartoons and foster 10 competitive industry leaders in China.
The city's cartoon expo is estimated to reach 20 billion yuan in trading volume, while the city's output from the cartoon sector could top 10 billion yuan by 2015.
In the design sector, the city plans to build six zones with 60 industrial design centers, and it hopes the innovation capacity could be significantly lifted by 2013.
The city also revealed its ambitions to boost digital publications, broadcasting, TV and new media sectors.
By Zhang Jianming in Hangzhou
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