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CFW Opens amid Slowdown in Danish Fashion Exports

 

Moreover, the industry's revenue grew 9.9 percent from 2010 to 2011, with exports growing 11.1 percent in the same period, said Dansk Fashion and Textile, a trade association for the Danish fashion business.

Yet concerns are growing over a sustained slump in traditional export markets for Danish fashion, with the industry reporting a total three percent fall in exports in the first three months of 2012, it added.

Kruse said the fall is primarily due to a drop in sales in debt-hit southern Europe, primarily Spain and Greece, which is compelling brands to find alternatives.

"The companies are definitely putting their focus on other markets, given that southern Europe is in a difficult position. The German economy is rather strong and many brands will be looking towards it, as well as to the other Nordic countries," Kruse said to Xinhua.

"The bigger Scandinavian brands are looking to markets such as China and Russia, and even India," she added.

While the focus is on hemlines as well as financial bottom lines, CFW will also give Copenhagen residents and tourists a chance to experience high fashion.

The week, which ends Saturday, will host fashion shows in up-market clothing stores, photo and design exhibitions, and an unusual 100-meter sprint where women are invited to race in stilettos at a public square in downtown Copenhagen.

Source: Xinhua

 

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