Eslite Bookstore, a leading book chain in Taiwan offers a selection of book from Chinese mainland Photo:CFP

For readers in Taiwan, literature from the Chinese mainland are not as novel as they were before 1987, the period when the Martial Law was in effect. The Martial Law period, ruled by the Kuomintang, lasted from May 19, 1949 to July 15, 1987. During this time, book or magazine publications from the Chinese mainland were banned.

Now over two decades later, Chinese mainland writers enjoy increasing popularity in Taiwan. Late last year, Guo Jingming, a popular Chinese mainland writer, announced plans to set up a branch of Zuibook Company in Taiwan in 2012, to connect the Chinese mainland and Taiwan.

Duzhe was the first magazine from the Chinese mainland to gain permission to publish in Taiwan in January 2011. Duzhe recently revealed to the public that it was planning to provide a digital service for readers, in light of their encouraging circulation of 20,000 issues per month in Taiwan.

"The version issued in Taiwan is a monthly magazine printed in traditional Chinese characters," said Fu Kangnian, president of Duzhe Publishing and Media Corporation. "We are planning on issuing the same version in Hong Kong this October. Literature connects people. People can find commonalities in it," Fu told the Global Times.