Sun Lijun, president of the Animation School at Beijing Film Academy talked about adult comics.Photo/Xu Xinlei

Considering the increasing competition and pathetic returns at home, some producers have begun to test the waters overseas in an attempt to align themselves closer to international practices.

The Four Great Classical Novels comic series by Creator World Comic Company, a Tianjin-based comic producer and recipient of the Top Comic and Animation Producer award, has cracked the European and East Asia markets. The company’s An Ideal World garnered mixed reception from Western critics, who objected mainly to its beginning, but praised the overall story, artwork and themes.

The Legend of A Rabbit, a comic inspired from the story of a local deity in Beijing, has been distributed in 70 countries and regions. The figure is expected to rise as more distributors are negotiating about copyright trading and other forms of cooperation.

Most of those who have succeeded draw heavily from traditional Chinese culture, a central idea that both the government officials and professionals share to expand their economic and cultural influences.

Liu Yuzhu, director of the Industry Division of the Ministry of Culture, said the ministry isn’t and will not provide huge capital support to the industry, but instead, the government aims to maintain a sound policy environment through preferential policies, intellectual property protection and tax breaks.

“It is important to sketch a future, but more importantly, we have to make efforts on the ground,” Liu said.

By Xu Xinlei

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