"A depiction of top leaders through the use of cartoons could further enable them to have much closer contact with the public," he said.

"Compared with serious political lessons, an animation would certainly better appeal to the public. It gives people a more clear sense of how they rose through the ranks step by step. People might think that (Xi) is just one of us," he added.

Many netizens seemed to enjoy the video. It has received 11,000 likes on Youku.

A netizen under the name SINIG, however, had a fairly stoic view of it.

"The content of the video does not matter. The key is that it allows society to put the top leaders into a cartoon video show and let everybody watch," the netizen said.