The Qing Dynasty single-arched stone-made bridge is composed of two levels of roads, one on top of the other. (China Daily/Ju Chuanjiang)

As we wander around the village, we witness many worn-out and neglected houses with cracked walls.

Even so, when a private company offered to develop the village and build villas here several years ago, the local government rejected the proposal.

"Many historic villages have given way to modernization, but Zhujiayu, with its labyrinth of narrow streets and ancient buildings, still conjures up an image of ancient China," says Zhao with pride.

"We don't want to lose our original identity, which is also the most valuable thing to have," he says.

Its natural and traditional ambience has already brought fame to Zhujiayu. The village has become a popular spot where more than 20 films and TV drama have been shot since 2008.

"Streams of tourists now file past the ancient residential houses every weekend. The village receives more than 20,000 visitors from all over the country annually," says Zhao.

To further promote cultural tourism, the local government is planning to invest 80 million yuan ($12.9 million) to protect the village in the long run. Last year alone, a total of 30 million yuan has been allocated to repair houses and historic sites, and build basic facilities.

A museum of antique architectural style is under construction, to showcase the history, culture and anecdotes of the village.