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Retail Architecture

 

Function over style

"People judge a building from its shape because it has nothing to do with their daily life," said Zhang Yonghe. "If they live inside, they will judge it more based on its functions and comfort."

In 2008, when CCTV's new headquarters finished, it caused quite a stir over the proliferation of ugly buildings surfacing across China.

There are still varying opinions about CCTV's tower, which has already become a landmark in Beijing. David Gianotten, architect and executive president of OMA Asia, which designed CCTV's new headquarters, said on Sunday that such criticism is normal.

But these opinions should be objective and rational, based on respect and understanding, he said.

Many insiders believe that the rash criticism over buildings like CCTV's new headquarters and Suzhou's Gate of the Orient shows a public fickleness. Unfounded criticism hurts designers.

"It is not fair to treat a building like a work of fine art...or simply as an advertisement for owners," Zhang said. "A building is first of all for utility. People should consider this."

Gianotten also called for judging a building beyond aesthetic terms like "beautiful" or "ugly," subjective descriptions.

Cultural identity

However unfounded, public criticism reflects a general anxiety over city planning, with many fearing that urban planning is being used to pursue profit. Many of these buildings are thought of as failures in terms of both city planning and aesthetics. The Fangyuan Building in Shenyang and the "Fuyang White House," a government building in Fuyang, Anhui Province are prime examples.

Amidst rapid urbanization, there has been a competition to erect skyscrapers and iconic buildings.

For Zhang, it is not necessary to build iconic buildings, some of which are the result of politics or commercial profit. Local governments invite architects to design controversial buildings, as the buildings attract attention.

"If a city is not planned well, buildings are like a giant diamond ring adorned on the finger of someone wearing shabby clothing. Nothing changes in essence. Architects are sandwiched, with contained roles to play," Zhang said.

Zhang notices the lack of cultural identity in buildings across China and thus advocates integrating local culture with architecture, for the two to exist organically.

"Now modern buildings are similar [throughout the country], without showing regional characteristics," he said. "This [shows] a lack of confidence in the culture, worshipping a Western style."

Gianotten said that Chinese culture, undergoing rapid change, is complicated to track. "I encourage the Chinese to engage in dialogue with architects and developers, to contribute cultural input, which will eventually be received and translated in architecture."

"Architecture develops rapidly with efforts from domestic architects. Some efforts are successful and some fail. But generally, they move forward, he told the Global Times.

Source: Global Times

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