The WACCCE is co-sponsored by ACC, CSCLF and Chinaculture.org, presented by Chinadaily.com.cn, and supported by children’s cultural institutions and activity centers such as China National Theatre for Children (CNTC). It is designed to be a long term platform dedicated to ASEAN-China children’s cultural exchanges, by gathering all major resources, taking advantages of internet for its fast distribution and wide coverage of information, and carefully selecting the contents and styles loved by children, to sow seeds of friendship and cooperation in their young hearts, so as to make far reaching impacts on the development of ASEAN-China relations.