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Innovative models of intangible cultural heritage unveiled in Zhejiang

Updated: 2024-06-07 14:37 ( chinadaily.com.cn )
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Government officials and cultural inheritors attend the event to promote the in-depth development of innovative work in the dissemination of intangible cultural heritage. [Photo provided to chinadaily.com.cn]

In a prestigious selection event held in Hangzhou, Zhejiang province, 36 groundbreaking models of intangible cultural heritage have been meticulously chosen from a pool of 153 contenders nationwide. This event, jointly organized by the Zhejiang provincial department of culture, radio, television, and tourism, the Hangzhou government, and the Center for Ethnic and Folk Literature and Art Development under the Ministry of Culture and Tourism, signifies a significant step toward the preservation and promotion of cultural heritage.

Winners of the selected cultural programs receive award certificate. [Photo provided to chinadaily.com.cn]

These selected models showcase a fusion of intangible cultural heritage with diverse domains such as exhibitions, performances, social engagement, cultural tourism, educational initiatives, media outreach, and international collaborations, highlighting the multifaceted approach to safeguarding and celebrating cultural legacies.

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