Meanwhile, some 196 million yuan of sports lottery proceeds were used to construct public sporting facilities in China's less-developed western areas and the Three Gorges region of the Yangtze River, benefiting 101 counties and towns.
With the flourishing of nationwide fitness activities, people's attitudes have also undergone great change. In many large and medium-sized cities, spending money in the pursuit of good health has become trendy. Some of the newly emerging sports, including rock climbing, horsemanship, bungee jumping, bowling, skateboarding, women's boxing, shuffle board, taekwondo and golf are particularly popular among the young. At the end of 2003, construction work was started on China's first snow golf course in A'er Mountain, Inner Mongolia. This project, representing an investment of about 1 billion yuan, will be the sixth snow golf course in the world.
The Nationwide Physical Fitness Program has set targets that, by 2010, more than 40 percent of China's population will participate in regular physical exercise, there will be a clear improvement in the national physique and a major increase in the number of fitness sites so as to satisfy people's keep-fit needs.
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