Rebecca Yang, CEO of IPCN, has said that nowadays you have a better chance of getting away with edgy formats in less mature markets like China than in the developed ones like the UK. But, like what used to happen in other fast-growing format markets such as Russia and Malaysia, the craze for foreign formats is only "a phase of blind worship," Xu added.
Hu Zhengrong, vice-president of Communication University of China, remains optimistic about what he thinks is "an inevitable learning phase before China has a mature TV industry".
"As in every other industry, buying technology is a way to quickly lessen the gap. If they started buying formats 10 years ago, when TV was still a more powerful platform than the Internet, the industry could have been a lot more mature now," Hu said.
"But no hurry. There are so many program formats in the West, they still have a lot more to learn."
Editor: Shi Liwei
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