Zibo is a particular industrialized city in the area around the Bohai Sea, the birthplace of the Qi culture, and an open coastal city in the Shandong Peninsula approved by the State Council. It is a famous Capital of Ceramics and Town of Silk, and the hometown of Pu Songling, a great master of short stories.

Lying in the middle of the Shandong Peninsula, Zibo borders Taishan Mountain to the south and the Yellow River to the north. It has under its jurisdiction five districts and three counties.

In the old city of the Qi state and its surrounding areas, there are numerous cultural relics and historic sites, being reputed as the Underground Museum. The south of Zibo is characterized by natural landscapes of mountains, waters, forests, springs and caves, the north is famous for its snacks around the Mata Lake area, and the west has the Mengshan Mountain Scenic Area with poppling crystal-clear water and fresh air.

The colored glaze in Zibo is an indispensable souvenir if you travel here. The super interior painting technique makes the world inside the small bottles full of wonder. Zibo is an important distributing center and commercial center in Shandong Province.