The "70s generation" (a name for those writers who were born in the 1970s) was another new concept, which welled up after the "beauty writers."

Yin Lichuan, Shen Haobo, Li Hongqi and Ding Tian are the representatives of the "70s generation." Compared with former women writers, these writers have brighter personalities. For instance, they are more personal and urbanized, writing about things such as bars, sex, rock music, anger, and so on. As a result, the "70s generation" became another concept that readers and book people became interested in.

In the works of the "70s generation," rebelliousness and idealism coexist. Among them, "lower part of the body" poetry is an important genre of the "70s generation," emphasizing the personal feeling for life, and the fight against so-called intellectualism. However, though the writers' poems have some vanguard spirit, their purpose in literature was not understood by most of the common people. Therefore, the " lower part of the body" label soon became vague, with its meaning turning into vulgarity and obscenity.

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