Senior Chinese Official Encourages Chinese Cultural Sector to Go Global

Senior Chinese leader Li Changchun has encouraged the Chinese culture sector to explore the global market.

Li, a member of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, made the remarks during his four-day inspection tour, which ended Sunday, in the city of Shenzhen in south China's Guangdong Province.

Li inspected a showcase of intangible cultural heritages (ICH) and heard a report about the ICH protection.

He called on local governments to strengthen the development of the market value of traditional handworks and ICH items in order to bring the fine Chinese culture to the people and the market.

Efforts should also be made to explore the global market for ICH items and other traditional Chinese cultural items, Li said.

When visiting a cultural expo in Shenzhen, the seventh China (Shenzhen) International Cultural Industries Fair, he called upon the organizer to build the expo into a platform for Chinese culture to be viewed internationally.

During his visit to a local cultural company, he urged cultural businesses to integrate cultural products with high technologies to promote the influence of their products.

When visiting a local residential community, Li called on local government to focus their public cultural services at grassroots areas.

He also asked the local government to include reform in the cultural sector into its local development plan to promote the cultural sector's scientific development.

Moreover, Li inspected some high-tech enterprises and research institutions and urged making further efforts in research and development of more market-oriented products to better serve economic and social development.

Source: Xinhua