Liu Huan was well known as a singer before 2008. But it was his rendition of the Beijing 2008 Olympic Games’ official theme song that catapulted Liu into the stratosphere of domestic stardom.
When Liu announced earlier this year that he would not be reappearing as a judge on the new season of The Voice of China, it made headlines. The Voice of China had become the hottest TV program in China – losing Liu was a big blow.
First broadcasted in the Netherlands, The Voice was imported to China and its content localized. It ran on Zhejiang TV from July 13 and soon shot to the top of the ratings – 2.717 percent of TV viewers watched the second episode, while a record 5.036 percent viewership was recorded in September.
What’s more, television viewers made up only 20 percent of the show’s total audience. Four-fifths of viewers streamed the program on the Internet. In the first two days after the inaugural show, over 10 million people watched it online.
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