Zhang Kun, a worker with the tourism promoting agency in the Hubei Province on the mainland, said Hubei has been working with a major travel agency in Taiwan to market two eight-day tours around the province.
The Hubei booth features tours in the metropolitan city of Wuhan and other historic cities of Yichang, Jingzhou and Xiangyang. It also markets other cultural tours to Hubei, including ones to the Wudang Mountain, a world-renown Taoist religious site.
For representatives from far west Xinjiang on the mainland, they try to make their breathtaking terrain, such as deserts and grasslands, more familiar to the consumers in Taiwan.
But Taiwan's delegation takes a different approach. The island has a very sophisticated tourism market and the delegation not only consists of representatives of travel agencies, but also brings together owners of leisure farms, theme parks and duty-free shops.
Chang Chia-juch, chairman of the Taiwan Visitors Association, said Taiwan has been planning new tours to both old and newly designed tourist attractions, citing as examples bicycle tours around Sun Moon Lake in Nantou County in central Taiwan and visits to ethnic minority groups in east Taiwan.
If the current trend continues, more mainland tourists are expected to visit Taiwan in the coming years and the number of tourists from Taiwan visiting the mainland will remain at high levels. It is a phenomenon that will not only bring economic benefits to both sides, but also contribute to overall peace and prosperity across the Taiwan Strait.
Editor: Shi Liwei